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Some Interesting & Useful Social Media Statistics

To help you navigate the sea of Social Media, here are some facts that you might find useful, informative, or simply fun.

Worldwide Social Media Tidbits

Almost 50% of 18-34 year olds on Facebook check their accounts as soon as they wake up – and  28% them do it before even getting out of bed. This is probably related to the fact that over 250 million people access Facebook via their mobile phone. There are now over 800 million Facebook users worldwide, and all this despite the fact that Facebook is blocked in most parts of China.

More than 2.5 million websites have integrated with Facebook, with Coca-Cola at the top with over 36.5 million likes and  FritoLay set a World Record with 1,575,161 Facebook likes in 24 hours on April 11, 2011. People end up liking a brand on Facebook: 1. because they are a customer (58%), 2. to get access to discounts and promotions (57%) and 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook.

Twitter has over 225,000,000 users with 100 million of these users logging in at least once a month. There are 50 million  logging in every day sending 190,000,000 tweets per day. 40% of Twitter users don’t tweet, but instead use it to keep up to date and 55% access Twitter via mobile. Nearly 500,000 users are added each day

Facebook Statistics in Australia
There are over 10.7 million Australians (which means 60% of its online population)
actively using Facebook and approximately 100,000 new Facebook accounts being created each month. A little more than half (54%) of Australian Facebook users are female, 46% are male.

The largest age group of Facebook users in Australia is 25-34 year olds, followed by 18-24 year olds. 28% of all Australians on Facebook were between the ages of 35 and 54. Brisbane is the city with the highest percentage of Facebook penetration, followed by Perth, Sydney, Melbourne and Adelaide.

Three areas of Melbourne Airport were included in the top 5 most popular places to check-in in Australia for 2011 (including number 1 and 2). The average Australian user spends 26 minutes and 27 seconds on Facebook every time they log in and will spend 6 hours and 46 minutes on Facebook per month.


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