Pinterest Best Practices in 2013
Social media is here to stay
Google +, Facebook, and Twitter are the three most popular social channels in use today, and their numbers are constantly growing. Social media has become one of the simplest and most effective ways for brands to connect with their target audiences, and when used correctly is an excellent way to network with other brands as well.
Don’t feel as though you are confined to these three channels – there are dozens of social sites out there at any given time, and some are quite popular! For retail and similar brands, channels like Pinterest can be very useful. If your brand has a highly visual product or service lineup, Pinterest can help show that off thanks to its focus on visuals.
Of course as a brand you should evaluate the pros and cons of any social channel you are considering before you even sign up for it. This will help keep your social strategy on track while still allowing room for appropriate expansions. No sense limiting yourself to a few outlets, or overwhelming yourself with too many. Pick those that are just right for you!
Pinterest continues to grow
Every day Pinterest is gaining new users, getting more pageviews, and through these things appealing to a wider demographic. Retail brands dominate the Pinterest landscape because they have much more visually appealing contributions than other brands might; this does not have to be a rule however, and even the brands most think would never succeed on social media at all have thrived.
3 tips for Pinterest success in 2013
As we approach the midway point of 2013, it is time to reflect on some of the best tips we’ve seen for Pinterest success, and which have been most relevant this year.
- Know your audience – It might sound a bit cliche, but this is one of the most important things a brand can do when it comes to social media, especially sites like Pinterest. What do they like? What do they want? What do you think they need to see?
- Start and maintain relevant boards – Your boards and pins should be relevant to your brand in some way, and the more easily connectable a pin or board is to your brand, the better. Once you have set up a pinboard, moderate it by adding new content, repinning, and inviting others to pin providing their pins are also relevant.
- Have fun – Having fun on Pinterest is essential. While you might be using it in a business capacity, that doesn’t mean that you can’t have a little bit of fun with things and occasionally pin something funny or inject a little humor into a comment conversation.
Using Pinterest can be a lot of fun and help provide your brand with immense amounts of consumer data while also allowing your brand to show its products and services off in the best way possible. As such, Pinterest is definitely a channel to consider if your brand is seeking a way to connect to a wider audience!
Does your brand use Pinterest? Why or why not?