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Offline Ways of Marketing Your Website

Your website may exist in the virtual world, but don’t overlook the “real world”. While SEO, Social Media Marketing and online advertising may be your primary methods of getting people to your website, but don’t forget the little things  that go a long way in promoting your website to actual people you encounter on a daily basis.

Here are a few simple ways to promote your website offline:

  1. Include your web site address in all your company’s signs and collateral.
  2. On company literature and publications (business cards, letter head, newsletters, fax cover sheets, etc.) place it right next to your snail mail address and phone number.
  3. Your website address also needs to be on all t-shirts, posters, buttons and other items given to the public.
  4. If you are being interviewed or featured on TV, radio or in print, make sure that your website address is mentioned.  Add your website address within the text of all press releases
Lastly, make sure everyone who answers your main phone line and replies to company email knows how to say the website address.  If you have an answering machine, make sure that the website address is also mentioned in addition to your standard voice message. Stumbling over the URL of the site, or can’t describe what’s on the site can lead to user’s impatience and could possibly annoy someone who could’ve been a potential customer.

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