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How to Write Truly Effective Tweets


Are you tired of seeing consistently low engagement rates on your tweets? Do your tweets seem like they always fall flat? Don’t lose hope just yet! Your tweets can be saved and your engagement rates sent soaring skyward once more.


It’s the little things that matter

Your tweets might not need to change all that much; it might seem like radical changes could produce the results you’re looking for, but in reality big changes aren’t likely to be necessary.

Instead why not try:

  • Changing the day you tweet – Typically weekends (Saturday and Sunday) are better times to tweet as engagement rates are higher during this time. Wednesday and Thursday seem to have the lowest engagement rates of all.
  • Monitoring the time of day your tweets go live – From 8am to 7pm seems to be the best time to tweet. There is a significant increase in engagement during this time than any other time during the day.
  • Making your tweets shorter – Tweets with 100 characters or less are doing much better than those with over 100 characters. Shorter tweets allow space for other users to retweet and add their own hashtags or tag other users.
  • Closely monitoring your hashtag use – Tweets that use at least one hashtag see over two times the engagement of those that do not use any hashtags. Don’t go overboard however – tweets with more than two hashtags do not do nearly as well as those two or less.
  • Asking your followers to retweet – A great majority of brands are not actually asking their followers to retweet, something that can dramatically increase instances that a tweet is retweeted by your followers. Ask and you will receive!
  • Taking the time to spell it out – While most Twitter users are aware of abbreviations and acronyms that are commonly used in tweets, engagement has been shown to markedly increase when a tweet contained the word “retweet” as opposed to the simple “RT”.

Give these things a try and see how your tweets perform for a few weeks after each change is made. By making these changes one at a time and closely monitoring your engagement rates after each change you can determine which changes will be best for enhancing your brand’s Twitter strategy and focusing your efforts on those areas in the future.


Your takeaway

Twitter is unique when compared to other big-time social channels. The character limit for tweets has given rise to URL shorteners, hashtags, and the use of abbreviations such as “RT” for retweet.

In order to engage with more of your followers it is essential to analyze your Twitter activity on a regular basis and make any of the changes mentioned above if you believe they will improve your numbers and help your brand reach its social engagement goals.



Which of these changes do you believe would be most helpful to your brand?




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