Google’s Webmaster Toolbox
The tools you need are at hand
Google Webmaster Tools
Google Webmaster Tools offers a host of useful things including:
- The ability to analyse and download lists of back links pointing to your website
- The opportunity to see how many of your pages are currently indexed by Google
- The ability to see and analyse web traffic data
- Tools to analyse keyword optimisation and usage
There are numerous other benefits to be found in working with the Google Webmaster Tools setup. All you need to do to experience these benefits for yourself is sign up for a Google account and explore the possibilities.
Google Analytics
Google Analytics is a separate tool that allows you to see more in-depth information about your website, specifically your web traffic. There is a wealth of information here for the taking!
All you need to do to take advantage of this opportunity is to sign up for an account and embed a bit of code in your website. If you can’t do this or don’t want to worry about it, you can have a web development company like Webnovation handle it for you and still experience the benefits of monitoring your traffic on your own terms.
What this information can do for you
You might be thinking to yourself that having all of this information is all well and good, but what are you really going to get out of having these accounts? What benefits can you expect to get from creating yet another account for yet more services?
Simply put, you get a wealth of information that is free – all you invest are the resources (time and personnel) you need to interpret and utilize the information you receive from the tools. You can learn what keywords people are using to find your website, and if you’re not optimizing for them already now is the time! You can find out what kinds of links you have pointing back to your website and prune those that aren’t high quality, thereby improving your overall backlink profile. You can find out where your traffic is coming from and focus more attention on that area – if most of your traffic is coming from Google and Facebook, now you know what to do and where to do it!
Your takeaway
There are a lot of quality SEO and internet marketing tools out there, but those offered by Google are some of the best available that do not charge for you to use them. All you need is to sign up for a Google account and you will have access to everything in the Webmaster Tools toolbox. That is a very enticing offer because it can offer such a wealth of information to businesses. The same data that might otherwise cost hundreds of dollars is waiting for you to sign up and have it all for only the cost of the time and personnel you’ll need for the analysis portion of the information harvesting plan.
Comments:
Does your business use Google Webmaster Tools? Why or why not?
