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Find the Perfect Colour Palette for Your Website

When choosing a colour combination for your business, and by extension, your website, there are two important factors that you should consider. First, they must be colours that you like. After all, your business must reflect your vision, ideals and philosophies.

Second, they must be the kinds of colours that communicate the right kind of message that you want people to feel and associate with your brand and your company. For the latter, there are two easy guides to help you make the right colour choices: Colour Theory and Colour Meanings.

Colour Theory is more scientific and exact, using the colour wheel as a guide for designers in picking out colours harmony and contrast.  Most modern colour wheels are based on three primary colours, three secondary colours, and the six intermediates formed by mixing a primary with a secondary, known as tertiary colours, for a total of 12 main divisions; some add more intermediates, for 24 named colours. Other colour wheels, however, are based on the four opponent colours, and may have four or eight main colours.

Here are some really quick colour theory tips that can help you when you’re dealing with designers. The following is a list of all of the names of colours and what they’re good for.

1.The Primary Colours: Red, Yellow, Blue. These three are the base for every other colour on the colour wheel, hence they  are called “primary.” When two primaries are mixed together, you get a secondary colour.

2.Secondary Colours:  These are what you get when you mix the primary colours together: Orange, Green, Purple.  In the colour wheel, they’re located in-between the primary colours to indicate what colours they’re made from.  For example, green is in-between yellow and blue, which means that green is the result of combining yellow and blue.

3.Tertiary Colours: are those “in-between” colours like Yellow-Green and Red-Violet, a result of mixing one primary colour and one secondary colour together.

4.Complementary Colours: Red and Green, Blue and Orange, Purple and Yellow, colours directly across from each other on the colour wheel and when used together, they become extremely vibrant and have heavy contrast.

5.Analogous Colours: These are colours right next to each other on the colour wheel, such as Red and Orange, Blue and Green.

Moving on to the more philosophical beliefs regarding colour, here are some basic “meanings” often associated with the more popular colours in use today –

Red is a very intense colour and high visibile, which is why stop signs, stoplights, and fire equipment are usually painted red. Red brings text and images to the foreground. Use it as an accent colour to stimulate people to make quick decisions such as ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Use yellow to evoke pleasant, cheerful feelings,  to promote children’s products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.

Blue is is often associated with depth and stability,  symbolizing trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. You can use blue to promote products and services related to cleanliness and travel. You may also use blue to suggest precision when promoting high-tech products while dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.

Whether you go by colour theory, colour meaning or simple gut feel, what’s important to realise is that colour always has meaning or that colour must have meaning. Whether it is generated by a personal preference or the colour wheel, the most important thing to consider is that colour must have a purpose behind it.

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