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Are You Killing Your Own SEO?

 

5 Silent Killers

These five things could be killing your site’s SEO without you even realizing it!

These silent-but-deadly problems aren’t ones that most site owners think of when they think of SEO and the overall well-being of their website. Because the landscape of SEO (Search engine Optimization) is changing so rapidly it is difficult for most business owners to keep up.

  1. Canonicalization Errors

    What a mouthful! A canonicalization error is something to do with your site’ structure and navigation, i.e. your home page URL. How many home page URLs do you think you have? Think again! It is possible to have several such as http://yoursite.com, http://www.yoursite.com, http://yoursite.com/index.html, and http://yoursite.com/index.html. Try replacing “yoursite.com” with the URL of your website in each of these examples. What comes up? If more than one address connects to your website you have a problem! Call your web design company and ask then what you can do about fixing this issue.

  2. Broken Internal Links

    What is more frustrating to a user than just about anything else when browsing a website? That’s right, broken internal links. If someone is a first time visitor they won’t know how to try to navigate to the page they want to find if your main menu contains a broken link. The user will simply leave your site in search of a page that contains the information they need. Broken internal links can also interrupt the flow of PageRank, an important factor in Google’s ranking algorithm.

  3. Trouble With <Title> Tags

    Your <title> tags are still very important to the success of your website’s SEO. While it is true that these tags have lost a bit of their shine after the glory days of keyword stuffing, they still have their uses. The <title> tag for each page of your website lets search engines know what the title of your page is (surprise, we know) so without a <title> tag Google would have no idea what your page was about! These tags are also the text that appears to represent a page in the search results… no title, no easily-recognized listing!

  4. Text as Graphics

    You might not think of this as being a big deal in terms of SEO, but you would be mistaken. As far as SEO is concerned, an image is just an image, and text is just text. As amazing as it is, Google cannot read the text content of an image, instead having to rely on tags such as “alt” tags for any needed information about the image. If you find that you absolutely must use an image to display some of your text, please make sure you have the “alt” tags and any other information filled out so that the image can be indexed as easily and completely as possible.

  5. Non-descriptive Names

    Do you have unique URLs for each of your blog posts? Of course you do! How do they appear? Are they a string of letters and numbers with no clear meaning? Are they created from the title of the post? Descriptive URLs have the advantage of not only helping people remember how to find the posts they love, but it can also apply to how you name your files. In both cases a descriptive name allows for you to not only describe the web page or image that is being named but to talk include one or two of your keywords too!

 

The world of search engine optimization is a fast-paced and ever-changing. Despite all of this there are still some things that remain the same, and some of those are the things we have listed in this post. Basic things like these that can be changed and implemented on the lowest level of a website’s design are a great place to start when you are working on your website’s SEO.

 

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Do you recognize any of these silent SEO killers on your website?

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