3 Simple Tips For Great Content
Every day, people are searching the web…
…do you have what they’re looking for?
Millions of web searches are performed every day all around the world. People are searching for answers to their questions, sources of entertainment, educational materials, and much more.
Your brand is among many that are positioned to be the source of the results web users seek. How can you capture the attention of these information seekers?
Through content your business can bring in traffic to your website. All you need to do is offer the people what they need!
3 Tips for producing great content
If you want to put your business out there and really get things going, here are three things that you can do to take your content (and your content marketing strategy) to the next level.
- Prepare yourself before you begin – Before you even start to write, you need to refer to your keyword research (and if you haven’t done this yet, get on it ASAP!), brainstorm topics based on industry news, popular trends, and questions your target audience is asking. Only after you have done these things should you write your first draft. Then wait a while and have someone else review it, point out any possible changes, and allow you to edit it again before publishing.
- Be clear about your topic and your instructions – When you are producing great content, you need to make things clear and obvious for your readers. Make sure that your writing is easy to scan (formatting such as headers and lists help), easy to read, and is pleasing in other ways; you can use media (images and videos) to break up the monotony of a simple text-only blog post. And lastly, offer clear calls to action. Your readers need to know what you want them to do after they have finished reading your post on your blog or page on your website.
- Offer opportunities for engagement – Yes people will share things on their own whether you have provided easy opportunities to do so or not, but why make them work for it? It is common knowledge that people prefer the path of least resistance, and as such are more likely to share your content if you offer them ways to do it right from your website or blog. You can use social sharing buttons, offer users the ability to leave comments or feedback, and then actually respond to these things and create a dialogue.
Great content is high-quality content. High-quality content is interesting, informative, unique, and relevant to your brand and your audience. The more useful your content is to your readers, the happier they will be. Because you are providing them with the information they have been searching for, they are much more likely to leave your website or blog with a good impression of your brand.
While most visitors do not convert to customers on their first visit, if they leave with a favorable impression they may bookmark your website so that they can return later, or tell a friend who is looking to buy about how they enjoyed reading your content and looking through your site.
Either way, as long as you have high-quality content, everyone wins!
Does your brand have a content marketing strategy? If so, what is it like? What do you do to make things happen for your brand?