Which is best: An active approach or a passive approach? When it comes to Twitter, if you ask around almost every brand you talk to will say that an active approach is best for all social media, especially Twitter. Because it moves at such a fast pace (the more people you follow the faster
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Spring is in the air With the changing of the seasons from the frigid chill of Winter to the budding promise of Spring comes a renewal of social activity. Individuals and brands who have lain dormant these past few months are slowly picking up the pace of their posts, their likes, and their shares.
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For a vast majority of businesses it is imperative to have a blog – blogs are one of the more efficient and effective internet marketing tools available. Good for SEO, establishing your business as an authority in your industry, and building a social community around your business, blogs are pretty awesome. Keeping up your
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Work smarter, not harder! Don’t let your content be a one-hit wonder – instead, help it live on by taking it out of the box and making it useful again. You might think that because you have published something on your blog in the past that is where it has to stay; thankfully that
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Content has become an essential part of today’s internet marketing. Businesses can take advantage of this by using content to build up their brands and to create communities of people who are ready and willing to hear what their favorite brands have to say. What kinds of content can you use to build
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For many years there have been two distinct schools of thought: SEO and usability. Each has its own rules, regulations, and guidelines to keep it functioning as a viable part of the internet, marketing, and design. Anyone who has dared to attempt to bridge the gap between these two different disciplines has often be
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