Is a domain name important? Absolutely. A domain name is essentially your business’ online calling card. Your domain name is the name that customers will type into their web browsers to find your website. Of course you would want the name of your business to accurately reflect who you are and what you sell, and
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What is the Secret of Email Marketing? The secret is that it works. It might seem too simple to be true, but there you have it. Email marketing is sometimes misrepresented as the junk mail of the internet. Where we are used to receiving folded flyers promising us great deals in our mailboxes every
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Social media is something that brands can’t refrain from working with, not in today’s world of social marketing where messages can spread like wildfire from one continent to another with just a few clicks of a mouse. Because so many brands are rushing into the social space trying to compete with one another they have
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It’s a Buyer’s Market Businesses need to be aware that the economy has shifted. Instead of customers seeking out retailers and willingly paying their asking price for products and services, the roles have been reversed. Now it is the business who must seek out the customer and woo them with the promise of satisfaction
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What’s in a Logo? A great logo can make all the difference in the success of a company’s branding. While it is true that branding involves much more than a logo, a case can be made for how critical a logo can be. A logo is a visual representation of a company’s mission, values,
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Blog Commenting for SEO – Does It Still Work?
With all of the changes both large and small that have been made in the name of better SEO, many brands are wondering if there is any merit remaining in commenting on blogs. Is there a point to the practice still? Or is it, like so many other things, something that is best forgotten?
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