SEO, or Search Engine Optimization is a vast ocean of knowledge and experiences. We liken it to water because the landscape of SEO is constantly changing; new ideas and techniques are added each day while others are retired from use because they are no longer effective. We could take the ocean metaphor quite a bit
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It’s all about a great first impression! Within the first few seconds of arriving at your website, visitors have already made a judgement about your business. Some studies have concluded that initial judgments, or “gut reactions” occur within milliseconds of a person’s first glimpse of a website. Don’t be put off by this, though
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Social Media: More Than Just Chatter Social media has become a very important part of an ideal business marketing strategy; it’s popular, it’s useful, and compared to other more traditional forms of marketing and advertising there is minimal risk and investment. Social media is also so much more than idle chatter! Yes, people use social
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Why Does Typography Matter? Typography is a fascinating part of the world of web design and plays a larger role than you might think. Have you ever stopped for a moment when reading something online and tried your best to banish the pain behind your eyes? Believe it or not, many websites have made poor
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