Try looking in the monthly archives. December 2011

Selling Music Online

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Being a musician has never been easy. With the exception of the lucky few who go on to become successful recording artists who make multi-platinum-selling records and get to perform and tour around the world, a typical musician “pre-internet” age musician had to struggle just to get his music heard, let alone make money from it.

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Social Media Commerce Explained

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There are many ways to stand out, but making money is perhaps the best. E-commerce has been around for as long as the Internet has, and now, it’s on social media for you to take advantage of. Several companies have been building e-commerce Facebook apps for years, but it was the recent announcement by Paypal that heralded the true arrival of Social Media Commerce.

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Boosting Interaction & Engagement With Your Customers

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So you have a Facebook Page for your online business and you’re wondering how to get people to not only go there, but to keep coming back. Here are a few helpful and simple tips that might do the trick. 1. Reward them…and reward them some more Give incentives. It might seem like an obvious
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Tools to Get Your Social Media Marketing Working for You

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So you’ve got your facebook.com/YourCompanyName, and you’ve committed yourself to putting in a certain amount of time each day to update and maintain this. Are the default features of Facebook enough for your company’s marketing needs? It really depends on the nature of your business, but if you feel that you want to add color and flare to your fan page, you’ll find that there are several tools that can help.

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Paying to Advertise on Facebook?

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Yes. You should, actually. The idea of paying for advertising on Facebook might seem contradictory, but if you have an online business and you really want to bring attention to it fast, then you should strongly consider it for a number of reasons.

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Biggest Turnoffs for Website Customers

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How often do you check the statistics for your online business? Do you measure hits versus conversions? If you notice a wide disparity between the number of people who visit your website and the number of transactions that occur, then there might be something about your website that is turning people off. Take the time to view your website from an outsiders perspective. Or better yet, find about a half-dozen friends who can view your website and give you their honest opinions. To better guide them, use this simple checklist of issues to spot.

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